Reach more Over 60s in Australia
Partner with 60+Club for a tailored marketing strategy to engage Over 60s
Launched in 2018, 60+Club is Australia’s go-to platform for those over 60, offering fresh, engaging content across topics like health, savings, superannuation, technology, lifestyle, and more. With a lively mix of useful insights and a touch of humour, we’ve built a strong, connected community that keeps our readers coming back for more.
Our reach spans blog articles, specialty pages, eNewsletters, social media, and interactive content like eBooks and online Classifieds, making 60+Club the perfect platform for advertisers to connect with this vibrant audience.
With more than a quarter of Australians over the age of 50, this vibrant demographic comprises 46% of all combined disposable income and 50% of private wealth. Yet, many organisations and brands underestimate the opportunity in targeting the over 60s audience.
Advertising Channels
Website
– Homepage
– Sponsored blog articles
– Personal Classifieds
– Senior Benefits page
– Be+Social page
– Be+Active page
Emails & Social
– Monthly eNewsletters
– Solus emails
– Facebook campaigns
Bespoke
– Surveys & Insights
– White label content: Articles & eBooks
– Webinars
– Partnerships
– Marketplace (coming soon)
– Popup eShop (coming soon)
Who should advertise with us?
Product examples
- Online shopping: Clothing, fashion, furnishings
- Shopping local: Brand name fashion
- Health, beauty & vitamins
- Electronic & technology devices
- Exercise equipment, instructional videos and exercise products
- Travel & holiday tours
- Boats, cars, caravans & motorhomes
- Books, magazines, memorabilia
- Sporting goods / products & memberships
- Tools, arts & crafts
Service examples
- Wine, dine & entertainment
- Health & beauty
- Healthcare, medicine & dental
- Personal care, fitness & leisure
- Aged care, retirement living, over 50 villages
- Real estate (i.e. downsizing), renovations & home loans
- Holiday travel & booking agency
- Financial, insurance, tax & superannuation
- Lifestyle, dating, general advice
- Volunteering, donations, memberships
Connecting & Empowering the Over 60s Community
60+Club’s subscriber base is growing every day. While we may not match the scale of larger platforms, we take pride in our highly engaged audience. As a trusted platform for Australians over 60 covering health, finance, wellbeing, and social connection, our pricing reflects the quality of visitor engagement and interaction on our site.
We understand the Over-60s demographic holds just under half of Australia’s disposable wealth but are somewhat forgotten when it comes to advertising campaigns.
Over 60s to reach 20% of the population
Nearly 700 people a day will end full-time work over the next 10 years, or about 2.5 million.
– The Australian Prudential Regulatory AuthorityAccording to government analysis, the number of Australians aged over 65 is expected to increase from 16% of the population (approx 4 million people) to more than 20%, with baby boomers driving the growth.
With more than a quarter of Australians over the age of 50, they have 46% of our combined disposable income and 50% of our private wealth and yet, many organisations and brands underestimate the opportunity in targeting our Over-60s audience.
Fast facts about Australia’s Over 60s
➣ As our baby-boomer generation matures’, we find that 1 in 6 of us are now over 65, compared to 1 in 7 in 2011 and only 1 in 25 in 1911.
➣ There are 1.3 million Australians aged 60 to 64.
➣ There are 664,000 more Australians now aged over 65 than there were 5 years ago; a total of 3.67 million or 22% of Australians.
➣ Of the 22% of Australians aged over 65, there are 449,000 people aged 65 to 74, a 27% increase on 2011.
➣ An astounding 1.3 million jobs have been added in net terms to the 55 years and over age group, representing a 129% increase.
➣ In addition, net growth in the 60-64 job market since 2000 has been 165%.
➣ Between the 2006 and 2011 censuses the number of employers/self-employed aged 60 years and over increased by 49,000.
➣ There are 84,000 more people aged 85 years and older than there were in 2011. Today, people who are 85 years and older comprise 2.1% of our resident population.
➣ Tasmania recorded the biggest percentage increase in the 65-and-over age group, with the number increasing from 12.2% (or 58,000 people) in 1993 to 17.3% (or 89,000 people) in 2013.
➣ Baby boomers aged 55 and over make up 27% of Australia’s population but hold more than half of the nation’s wealth, 56% to be exact.
